Case Studies
Experience speaks for itself. Profitt Digital has experience across verticals including education, e-commerce, automotive, entertainment, healthcare and more. If you need help with websites, traditional/digital media, mobile, social media, email, or events, we have you covered. From in-depth technical details to macro ideas and strategies, no problem is too big or too small to tackle.
Read below to see specific examples of how companies have benefitted from this experience and let’s connect!
Old dominion university online
Background
Old Dominion University Online has been a leader in the distance learning space for over 30 years. Long before the term ‘online’ existed, they prioritized education for everyone and ensured access with distance learning locations so that no matter where someone was physically located, they could still earn a degree.
Challenge
Over time, the idea of distance learning started to lose luster as the space became more and more crowded with online only schools.
Solution
Working closely with their internal team, messaging is at the forefront of all decisions regarding advertising. Tracking data to see who is inquiring about starting their online degree program at ODU allows us to quickly adapt not only the media channels, but also the messages.
Results
Through agility on both the client and agency side, channels are able to be quickly tested and either increased or eliminated. For 9 consecutive years, ODU Online has increased the number of online inquiry forms submitted by interested future students.
Del Mar Thoroughbred Club
Background
Del Mar allows people a chance to step back in time for a day of old Hollywood glamour. The location famous for where the Turf Meets the Surf once frequented by Bing Crosby, Lucille Ball and Rita Hayworth today offers a new kind of fun with events including live music, food and drink festivals, family events and of course racing.
Challenge
As a marketer, this provides a fun challenge allowing ample creativity as each event appeals to different people.
Solution
Staying on top of cultural trends is key since we are in the boardroom shaping everything from the types of events booked all the way through how each one is discovered. Ensuring the targeting and media channels are on point allows the right people to hear only about events they’re interested in.
Results
Del Mar has successfully brought in country music fans, reggae fans, food and wine connoisseurs, influencers, and even Harry Potter enthusiasts. Attendance at the track which has remained steady over the past 4 years even as race tracks around the country are seeing large declines.
San Diego Honda Dealers
Background
San Diego Honda Dealers are a board of 10 regional dealers banding together to drive sales of new Hondas specifically in San Diego County.
Challenge
Working at the regional tier 2 level of the auto advertising pyramid means not having access to final sales or customer data. In order to ensure the advertising resonated with the end consumer, foot traffic became the key measurement.
Solution
All digital media channels as well as traditional television were measured and optimized over time to ensure the proper channels and messaging were in market.
Results
Thousands of incremental car lot visits are directly attributable to various media channels. Foot traffic measurement also informed the messaging strategy moving toward strong calls to action during sales events and softer, brand reinforcement messages like safety outside of sales events.