Connecting Your Message with Real People
Far too often marketing messages feel disconnected from the real people they are meant to persuade. In an era of data abundance, it’s easy to overly focus on numbers and not the people they represent. At Profitt Digital, the numbers inform the approach, but they don’t drive everything.
#1 Know People
Keep a pulse on media habits, cultural trends and consumer behaviors.
Whether you’re trying to sell a tiny widget or a grand idea, the overall health of your business is still determined by individual humans. People with diverse backgrounds, unique positions and changing opinions. People who are constantly on the hunt for individualized products, services and attention.
#2 Use Data
Use algorithms to connect with people in tailored ways.
People consume an overwhelming amount of news, entertainment and personal content every hour. The key to reaching them is to pattern together the power of algorithms, macro-level trends, your business goals and your specific customer data. This allows for custom messaging that cuts through the clutter and connects with precisely the right people.
#3 Be Selective
Bring all forms of information together in a flexible pattern.
Finally, selectively choose the right channels, content and messages, closely monitor performance and react with quickness and agility. This equals a marketing campaign that feels seamless and offers outcomes that are more likely to include a higher profit margin.
